Improving Visual Stability and Site Performance on Your Shopify Store

Improving Visual Stability and Site Performance on Your Shopify Store


Running an online store on Shopify offers many advantages, including the ability to reach a global audience with ease. However, adding features such as multi-language and multi-currency support can sometimes affect your site's performance. One common issue that store owners face is poor visual stability, especially after adding extra functionalities. In this post, we'll explore why your visual stability is poor, identify the root causes, and provide actionable solutions to improve your site's performance.

Understanding Visual Stability in E-Commerce

What is Visual Stability?

Visual stability refers to how consistently your web pages render elements during the loading process. Poor visual stability often results in a disruptive user experience where elements shift around as the page loads, causing layout shifts that can confuse or frustrate visitors.

Why is Visual Stability Important?

  1. User Experience: When elements on your page move unexpectedly, it can make for a frustrating experience for users, leading to higher bounce rates.
  2. SEO: Search engines like Google consider visual stability when ranking your site. Poor visual stability can negatively affect your SEO, making it harder for potential customers to find you.
  3. Conversion Rate: A stable and visually consistent site fosters trust and encourages conversions. Conversely, a visually unstable site can drive visitors away.

Identifying the Problem

The Symptoms

You've noticed your site refreshing twice during the loading process, negatively impacting both load time and visual stability. This is a major red flag. Additionally, you're experiencing a poor visual stability score in your performance metrics.

The Cause

The primary cause is likely the addition of a multi-language and multi-currency feature. While these functionalities are essential for a global store, they often come with added scripts and resources that can interfere with your site's performance.

Steps to Improve Visual Stability

1. Evaluate Your Current Setup

First, audit your website to identify the specific areas where visual stability is compromised. Use tools like Google Lighthouse or Shopify's built-in performance analytics to uncover issues.

2. Optimize Loading of Third-Party Scripts

a. Asynchronous Loading

Ensure that any third-party scripts are loaded asynchronously. This allows the rest of your webpage to load without waiting for these scripts, dramatically improving load time and reducing layout shifts.

<script async src="<script_url>"></script>

b. Defer Non-Essential Scripts

Defer scripts that are not crucial for the initial load of the page. This step can significantly reduce the time to interactive (TTI).

<script defer src="<script_url>"></script>

3. Optimize Images and Media

a. Use Responsive Images

Ensure that images adapt to different screen sizes to avoid layout shifts.

b. Lazy Loading

Implement lazy loading for images and videos so they only load when they enter the viewport.

<img loading="lazy" src="image.jpg" alt="Poster" />

4. Minimize and Optimize CSS and JavaScript

a. Minification

Minify CSS and JavaScript files to reduce their size, allowing for quicker load times.

<script src="minified_script.js"></script>

b. Critical CSS

Load critical CSS inline to ensure essential styles are applied immediately.

  .critical-css { /* Critical CSS here */ }

5. Use a Content Delivery Network (CDN)

Utilize a CDN to serve your site content from the server closest to your users, speeding up load time and reducing latency.

6. Regular Performance Audits

Conduct regular performance audits to ensure that your site maintains high visual stability and performance standards. Tools like Google Lighthouse can be scheduled to run audits regularly.


Q: What is causing my Shopify store to refresh twice?

A: This is likely due to scripts and functionalities related to multi-language and multi-currency support. These scripts may cause delays and reloads, affecting your site's performance.

Q: How can I measure visual stability?

A: Use tools like Google Lighthouse or Shopify's built-in performance metrics to measure visual stability. Look for metrics like Cumulative Layout Shift (CLS) to get a sense of your site's visual stability.

Q: Can I remove a multi-language/multi-currency feature to improve performance?

A: While removing these features may improve performance, it would also limit your global reach. Instead, consider optimizing how these features are implemented, as outlined in this guide.


Improving visual stability is crucial for providing a seamless user experience and boosting your SEO rankings. By understanding the root causes and implementing these practical solutions, you can significantly enhance your Shopify store's performance and user satisfaction. Keep monitoring your site's performance regularly and make adjustments as necessary to maintain high visual stability and a smooth user experience.