How to Update Product Metafield with MetaObject Entry Through Shopify Flow

How to Update Product Metafield with MetaObject Entry Through Shopify Flow


In the ever-evolving world of eCommerce, staying ahead means mastering the tools at your disposal. For Shopify store owners, managing and updating product data efficiently is crucial. One question that often arises is: How can I update a product metafield with a metaobject entry through Shopify Flow? This blog post will serve as a comprehensive guide to solve this problem and improve your store's operational efficiency.

Identifying the Problem

Jessica, an eCommerce & Email Marketing Strategist, raised a pertinent question: Is it possible to update a metaobject reference metafield when new products are added through Shopify Flow? This question is valid as there doesn't seem to be a straightforward method to select a specific metaobject entry in Shopify Flow. The problem lies in the integration and functionality of Shopify Flow with metafields and metaobjects.

Understanding Metafields and Metaobjects

What are Metafields?

Metafields are specialized fields that store additional information about various Shopify resources (like products, orders, collections, etc.). These fields can store anything from a product's specification details to custom attributes.

What are Metaobjects?

Metaobjects are reusable pieces of content that can be referenced across different parts of your Shopify store. These could be anything from a detailed product description, a custom layout, to additional product specifications.

Why is There a Problem?

The core issue is that while Shopify Flow is a powerful automation tool, it doesn't natively provide a simple, intuitive method for selecting specific metaobject entries when updating metafields. This gap can create significant inefficiencies for store owners who wish to use Shopify Flow to automate updates.

Reasons and Causes

  • Integration Limitations: While Shopify Flow integrates well with other elements of the Shopify ecosystem, it sometimes lacks the robust functionality needed for complex tasks like updating metafields with specific metaobject entries.
  • Complex Data Structures: Metafields and metaobjects can have complex data structures that are not easily manageable through simple flow actions, requiring more advanced scripting or API calls.
  • Lack of Documentation: Clear, comprehensive documentation on how to accomplish specific tasks like these is sometimes lacking, leading to confusion and inefficiencies.

Steps to Update Product Metafield with MetaObject Entry Through Shopify Flow

Step 1: Define Your Metafield and Metaobject Structure

Before diving into Shopify Flow, ensure you have a clear understanding of the structures you are working with. Define what type of data your metafield will store and outline the specifics of your metaobject entry.

1. Go to your Shopify Admin
2. Navigate to **Settings** > **Custom Data**
3. Define the metafields for your product and note their namespaces and keys
4. Create the metaobject entries you need and note their IDs or reference handles

Step 2: Create a Flow Trigger

Set up a trigger in Shopify Flow that initiates when new products are added.

1. Open Shopify Flow in your Shopify Admin
2. Click on **Create Workflow**
3. Choose a trigger, such as **Product Added** or **Product Created**
4. Add a condition if needed (e.g., only for specific types of products)

Step 3: Use Shopify APIs for Detailed Actions

Since Shopify Flow doesn’t natively support selecting specific metaobject entries, you might need to employ Shopify's API for this purpose.

1. Write a custom code action that involves API calls (you might need a developer's assistance for this)
2. Use the Shopify Admin API to fetch the new product's ID and the metaobject details
3. Update the product's metafield with the correct metaobject reference using the API


### Step 4: Test Your Flow

After setting up your workflow and actions, thoroughly test the flow to ensure it works as expected.

1. Add a new product and monitor the execution of your flow
2. Check if the metafield is properly updated with the metaobject reference
3. Debug any issues that arise and adjust the flow accordingly

Step 5: Optimize and Monitor

Post-implementation, continuously monitor the flow’s performance and optimize as necessary.

1. Regularly check for updates from Shopify that might simplify this process
2. Keep optimizing your API calls and the flow logic for better performance
3. Gather feedback and make necessary adjustments based on operation or team needs

Frequently Asked Questions (FAQ)

Q1: Can this process be automated without custom code?

Unfortunately, as of now, a fully automated solution without custom code is difficult due to the specific constraints of Shopify Flow and the metaobjects infrastructure. Custom scripts and API calls offer a more flexible and robust solution.

Q2: Are there easier alternatives to handle metafields and metaobjects?

Some third-party apps could simplify the process but might introduce additional costs or dependencies. Assess your specific needs to determine if an app would be beneficial.

Q3: What if Shopify Flow updates or expands its functionality?

Keep an eye on Shopify’s updates. The platform continuously evolves and may introduce native features to streamline this process in the future.


Updating a product metafield with a metaobject entry through Shopify Flow is complex but manageable with a clear strategy. By employing API calls and custom actions, you can effectively automate this process, improving efficiency and data management in your store. With continuous monitoring and optimization, you'll keep your Shopify store running smoothly and stay ahead in the competitive eCommerce landscape.

Jessica and other eCommerce professionals can leverage the detailed steps outlined in this guide to solve the problem, streamlining their workflow and ensuring their stores operate seamlessly.