How to Customize Dawn Theme on Shopify for Enhanced User Experience

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As an eCommerce entrepreneur using the Dawn theme on Shopify, you may encounter challenges when trying to customize your store to meet your specific design needs. One common issue faced by many users is the difficulty in adding text and image content below the 'Add to Cart' button. This can be frustrating, especially if you are looking to enhance the user experience and provide additional information about your products.

Reasons and Causes

The Dawn theme, like many other Shopify themes, is designed to provide a clean and minimalistic layout for online stores. However, this simplicity can sometimes limit the customization options available to users. The structured layout of the theme may not easily allow for the addition of new content sections without altering the theme code.

Moreover, the default settings of some themes, including Dawn, may not offer built-in features to add custom content below the 'Add to Cart' button. This can make it challenging for store owners to make the desired modifications without the help of a third-party app.

Guide to Solving the Problem

To address the issue of adding text and image below the 'Add to Cart' button in the Dawn theme, you can consider using the 'Custom Content' app. This app is designed to provide users with the flexibility to add custom content blocks to their product pages, including below the 'Add to Cart' button.

Here is a step-by-step guide to fully solve the problem:

  1. Install the Custom Content app: Search for the 'Custom Content' app in the Shopify App Store and install it on your store.

  2. Create a new content block: Once the app is installed, navigate to the app dashboard and create a new content block for the desired product page. You can add text, images, videos, and other custom content to this block.

  3. Select the product page: Choose the product page where you want the custom content to appear, and select the position below the 'Add to Cart' button.

  4. Customize the content: Customize the content block according to your preferences, including text formatting, image placement, and styling.

  5. Save the changes: Once you are satisfied with the custom content block, save the changes, and preview the product page to see the new content below the 'Add to Cart' button.

Questions and Answers

Q: Can I use the Custom Content app with other Shopify themes besides Dawn?

A: Yes, the Custom Content app is compatible with most Shopify themes and can be used to add custom content to product pages across different themes.

Q: Is the Custom Content app free to use?

A: The app may offer a free trial period, but there may be subscription plans based on the features and usage requirements.

Q: Can I add multiple content blocks to a single product page using the app?

A: Yes, you can create and add multiple content blocks to a single product page using the Custom Content app, allowing for more customization options.


In conclusion, adding text and image content below the 'Add to Cart' button in the Dawn theme can be achieved with the help of the Custom Content app. By following the detailed guide provided above, you can enhance the design and functionality of your online store, providing customers with a richer shopping experience. Remember to explore other customization options offered by apps and themes to further personalize your store and stand out in the competitive eCommerce landscape.

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