How to Choose the Right SEO Image Optimizer for Your Shopify Store

How to Choose the Right SEO Image Optimizer for Your Shopify Store

How to Choose the Right SEO Image Optimizer for Your Shopify Store


In the world of eCommerce, every millisecond counts, and the speed of your online store can make or break your success. One critical factor affecting site speed is image optimization. Properly optimized images can improve your site's loading time, which not only enhances user experience but also boosts your SEO. Shopify offers a plethora of apps designed to optimize images, but choosing the right one can be a daunting task, especially when you're faced with so many options.

In this guide, we'll explore the ins and outs of SEO image optimizers for Shopify, examine specific problems you might encounter, and offer solutions to help you make an informed decision.

What is an SEO Image Optimizer?

An SEO image optimizer is a tool designed to reduce the file size of images used on your website without compromising their quality. This optimization enhances the loading speed of your website, which is a crucial factor for both user satisfaction and search engine rankings.

Why Image Optimization is Important?

  1. Faster Loading Times: Optimized images load faster, reducing the overall loading time of your webpages.
  2. Improved User Experience: Faster sites offer a better user experience, reducing bounce rates and increasing engagement.
  3. Better SEO: Search engines like Google take page speed into account when ranking websites. Optimized images can help improve your SEO performance.
  4. Reduced Bandwidth: Smaller image file sizes consume less bandwidth, improving performance for users with slower internet connections.

Identifying the Problem: Inadequate Image Optimization

Many Shopify store owners often face the dilemma of choosing the right app for optimizing images. You might have tried using one or two free versions of image optimizers, only to find them lacking in certain areas. Let's take a closer look at some common problems:

  1. High Costs: Some apps may charge high monthly fees without providing significant benefits.
  2. User Interface Issues: A complicated and non-intuitive interface can make it challenging to navigate the app.
  3. Lack of Features: Free versions may not offer comprehensive features, limiting their effectiveness.
  4. Poor Customer Support: Lack of adequate support can make it difficult to troubleshoot issues.

Evaluating Specific Apps: Booster SEO and Avada

Booster SEO and Image Optimizer

Booster SEO and Image Optimizer is popular for its user-friendly interface and ease of use. However, some users have reported that it does not effectively optimize images for faster loading speeds, especially in the free version. Here are some key takeaways:

  • Pros: Easy to use, user-friendly interface.
  • Cons: High monthly fee for full features, limited effectiveness in optimizing images for speed.

Image Optimizer Page Speed by Avada

On the other hand, Image Optimizer Page Speed by Avada offers a variety of features aimed at enhancing page speed. However, its complex interface and plethora of options can be overwhelming for new users. Key points include:

  • Pros: Comprehensive features, effective in optimizing images for speed.
  • Cons: Steep learning curve, confusing for beginners.

Recommendations and Solutions

Recommended App: Avada

After evaluating both options, Avada comes out on top for its comprehensive features and better performance in optimizing images. Here are some steps to get started with Avada:

  1. Focus on Key Features: Start by understanding the most impactful features: Image Optimization, Speed Up, Lazy Loading, and Minification.
  2. Gradual Learning: Don’t overwhelm yourself. Gradually explore each feature to understand its functions and benefits.
  3. Utilize Support: Take advantage of Avada’s 24/7 support via live chat and email. Don’t hesitate to ask for help when needed.
  4. Regular Monitoring: Use tools like Google's PageSpeed Insights to monitor your site’s speed before and after enabling features.

Step-by-Step Guide to Using Avada

  1. Installation and Setup: Install the app from the Shopify App Store and follow the setup instructions.
  2. Enable Key Features:
    • Image Optimization: Automatically compress and resize images.
    • Speed Up: Enable this feature to minimize loading time.
    • Lazy Loading: Only load images when they become visible on the screen.
    • Minification: Reduce file sizes of your assets like CSS and JavaScript.
  3. Test Your Site: Use tools like PageSpeed Insights to measure improvements.
  4. Refine Settings: Based on the results, tweak settings for optimal performance.

Common Questions & Answers

Q: How often should I optimize my images?

A: It’s best to optimize images regularly, especially after adding new products or making significant changes to your store’s design.

Q: Can I use multiple SEO image optimizer apps simultaneously?

A: It’s generally not recommended to use multiple apps for the same purpose, as they may conflict with each other and cause performance issues.


Choosing the right SEO image optimizer is crucial for maintaining a fast, user-friendly, and SEO-optimized Shopify store. While Avada might require an initial learning curve, its comprehensive features provide significant benefits in the long run. By following the steps outlined in this guide, you can make an informed decision and set yourself up for success in your eCommerce journey.