How to Set Unique Fixed Subscription Prices Per Currency on Shopify

By Tony Ng.
April 2nd, 2025

Introduction

Setting unique fixed subscription prices per currency on Shopify can be a challenging task, especially when dealing with multiple markets. This guide will walk you through the steps to achieve this, ensuring that your subscription prices remain consistent across different currencies without being affected by automatic currency translations.

Identifying the Problem

The Challenge

When selling products across multiple markets, such as the UK, US, and ES, you may encounter issues with subscription pricing. For instance, you might have a product priced at £250.00 for a one-time purchase in the UK and US, and €275.00 in ES. However, when it comes to subscriptions, you want to set fixed monthly prices like £79.00 for the UK and US, and €89.00 for ES.

Causes of the Problem

Automatic Currency Translation: Shopify automatically translates prices based on the current exchange rates, which can lead to fluctuating subscription prices.
Lack of Native Support: Shopify's native subscription features do not support setting unique fixed prices per currency for subscriptions.
Third-Party App Limitations: Many third-party subscription apps, like Subi Subscriptions, may not offer the flexibility needed to set fixed prices per currency.

Solution Overview

To solve this problem, we will explore a workaround that involves duplicating products and using custom redirects. This method ensures that the correct prices are displayed for each market without affecting other requirements.

Step-by-Step Guide

Step 1: Duplicate the Product

Create a Duplicate: Duplicate the product you want to sell in multiple markets. For example, create a Spanish version of the product.
Set Market-Specific Prices: Adjust the price of the duplicated product to ensure it displays correctly in the target currency. For instance, set the GBP price of the Spanish product to a value that converts to €89.00.

Step 2: Fix the Currency Conversion Rate

Manual Conversion Rate: Manually set the currency conversion rate between GBP and Euro to ensure the displayed price remains consistent. This prevents Shopify from automatically updating the conversion rate, which could lead to fluctuating prices.

Step 3: Implement 301 Redirects

Set Up Redirects: Create 301 redirects to ensure users are directed to the correct product based on their market. For example, if a user in the Spanish market clicks on a menu button, they should be redirected to the Spanish product.

Step 4: Test and Maintain

Test the Setup: Thoroughly test the setup to ensure that prices are displayed correctly and redirects work as expected.
Maintain the Setup: Regularly review and update the setup as you expand to new markets to ensure consistency.

Additional Tips

Use Metafields: Leverage metafields to store market-specific pricing information and display it on the product detail pages (PDP).
Explore Shopify Scripts: If you are on Shopify Plus, consider using Shopify Scripts to override subscription pricing logic per market.
Consult with App Developers: Reach out to app developers for custom solutions or additional discount functionalities.

Conclusion

Setting unique fixed subscription prices per currency on Shopify requires a combination of product duplication, manual price adjustments, and custom redirects. While this method is not perfect, it provides a manageable and maintainable solution for merchants looking to expand into multiple markets.

FAQs

Q: Can I use a third-party app to set fixed subscription prices per currency?

A: While some apps like Ultimate Discounts offer advanced discount functionalities, they may not fully support setting unique fixed prices per currency for subscriptions due to Shopify limitations.