How to Move Your Email Signup to a Footer Block in Shopify's Origin Theme

Positioning the email signup form effectively on your Shopify store is crucial for increasing subscriber numbers and ensuring that your marketing efforts don't go unnoticed. Many Shopify users prefer having this form in the footer for consistency and visibility across all pages. In this guide, we'll walk through how to reposition your email signup form into a footer block using the Origin theme.

Understanding the Importance of Proper Email Signup Placement

The placement of your email signup form has significant implications on your store's conversion rate. This form acts as a gateway between visitors and subscribers, eventually converting them into loyal customers. Here's why optimizing its placement is crucial:

• Visibility: Forms located in footers are visible across all pages, providing a gentle nudge to visitors without being intrusive.
• Consistency: A footer placement offers a uniform look across the website.
• Ease of Access: Footer placements are accessible and ensure every visitor can find them easily.

Identifying Common Issues with Email Signup Placement

While dealing with Shopify themes, moving elements like email signups can be challenging due to:

• Limited Theme Customization Options: Some themes offer restricted flexibility in rearranging components.
• Complex Code Structures: Due to lack of coding experience, store owners may find it difficult to manipulate code directly.
• Lack of Guidance: Inadequate documentation or unclear instructions from theme creators can leave users stuck.

Steps to Move the Email Signup Form to a Footer Block

Step 1: Access Your Theme’s Code

1. Go to your Shopify admin panel.
2. Navigate to Online Store > Themes.
3. Find the Origin theme and click on Actions > Edit Code.

Step 2: Locate the CSS File

1. In the Assets directory, open the main.css or relevant CSS file such as base.css, style.css, or theme.css.

Step 3: Modify the CSS for Footer Placement

Add the following CSS code snippet at the end of your file:

@media only screen and (min-width: 749px) {
  .footer__content-top.page-width {
    display: flex;
    width: 100%;
  }
  .footer__blocks-wrapper.grid {
    flex-grow: 1;
  }
  .footer-block--newsletter {
    margin-top: 0 !important;
  }
  .footer-block__newsletter {
    align-self: flex-start;
  }
}

Step 4: Save Your Changes

Be sure to click Save after pasting the code to update your theme with the new settings.

Step 5: Preview and Test the Footer

1. Return to your Shopify admin and click Preview to view the changes.
2. Ensure that your email signup form is appropriately aligned in the footer beside other blocks in the fourth column.

Tips for Effective Email Signup Forms

Here are a few strategies to make your email signup form more enticing:

• Compelling Offers: Use offers like discounts or free guides to encourage signups.
• Clear Call to Action: Ensure the submit button is actionable and clear (e.g., "Join Now").
• Short and Simple: Ask only for essential information to make signing up as frictionless as possible.

Addressing Common Questions

How Do I Align the Signup Form with Other Elements?

If alignment issues persist, try adjusting the Flexbox CSS properties in the footer-block__newsletter class. Experiment with different values for align-self or justify-content.

Is It Possible to Customize the Form's Design Further?

Yes, you can open the HTML file for the footer and add specific classes that you can style in CSS, or consider using advanced JavaScript plugins for more dynamic designs.

Conclusion

By properly positioning your email signup form in the footer of your Shopify store using the Origin theme, you optimize for greater visibility and consistency across your pages, potentially driving more subscriptions and enhancing your marketing efforts. With the above steps and best practices, you should be well on your way to a more professionally aligned Shopify store footer.

Remember, a well-placed email signup form is an integral part of converting visitors into repeat, loyal customers.