Introduction
Are you a catering company looking to attract new customers with an enticing offer? Offering a free dessert tray for first-time orders can be a fantastic way to entice new customers and encourage them to try your products. In this comprehensive guide, we'll walk you through the steps to set up this promotion on your Shopify store.
Identifying the Problem
Many catering companies face the challenge of attracting new customers and encouraging them to make their first purchase. Offering a free dessert tray can be an effective way to overcome this challenge and incentivize new customers to try your products. However, setting up this promotion can be tricky, especially if you want to ensure that only first-time customers are eligible for the offer.
Reasons and Causes
There are several reasons why offering a free dessert tray for first-time customers can be beneficial:
- Attracting New Customers: A free dessert tray can be a compelling incentive for new customers to try your products.
- Encouraging Repeat Business: By offering a free dessert tray, you can encourage new customers to make their first purchase and potentially become repeat customers.
- Increasing Average Order Value: By requiring a minimum order of other items, you can increase the average order value and maximize your revenue.
Setting Up the Promotion
To set up a free dessert tray promotion for first-time customers on Shopify, follow these steps:
Step 1: Create a Discount Code
- Log in to your Shopify admin and navigate to "Discounts".
- Click "Create discount" and choose "Manual code" as the discount type.
- Enter a name for your discount code (e.g., "FIRSTORDER").
- Set the discount type to "Free shipping" or "Amount off products" depending on how you want to offer the dessert tray.
Step 2: Set Conditions for First-Time Customers
- In the "Conditions" section, specify that the discount applies only to customers who haven't made a purchase before.
- You can achieve this by using customer tags or by setting up a discount that is only applicable to customers who have no previous orders.
- Customer Tags: Assign a tag to all new customers (e.g., "FirstOrder") and then set the discount to only apply to customers with that tag.
- No Previous Orders: Create a discount that is only applicable to customers who have no previous orders.
Step 3: Apply the Discount to the Dessert Tray
- In the "Apply discount" section, choose the "Discount for specific products" template.
- In the auto-generated "Check if" step, edit the "Include/exclude products" condition to include only the dessert tray.
- In the auto-generated "Apply discount" step, set the maximum number of items per order that will receive that discount to 1.
Step 4: Set Usage Limits
- In the "Usage limits" section, enable "Limit to one use per customer" to ensure that first-time customers can only redeem the discount once.
- You can also set a custom usage limit by enabling "Limit number of times this discount can be used in total".
Step 5: Save and Promote
- Save your discount and then promote it to your customers. You can add the discount code to your website, social media, or email marketing campaigns to attract new customers.
Additional Tips
- Monitor the Promotion: Keep an eye on the usage of the discount code to ensure that it's being used as intended.
- Adjust the Promotion as Needed: If you find that the promotion is not performing as expected, consider adjusting the conditions or usage limits to better suit your needs.
- Consider Using an App: If you find that Shopify's native discount features are limiting, consider using a third-party app like Dollarlabs' Ultimate Discounts to create more advanced discount logics.
Conclusion
Offering a free dessert tray for first-time customers can be a great way to attract new customers and encourage them to try your products. By following the steps outlined in this guide, you can set up this promotion on your Shopify store and start reaping the benefits. Remember to monitor the promotion and adjust it as needed to ensure that it's meeting your goals.
FAQs
Q: Can I offer a free dessert tray for customers who have made a purchase before? A: While the focus of this guide is on offering a free dessert tray for first-time customers, you can certainly create a separate discount code for returning customers if you wish.
Q: Can I use a third-party app to create more advanced discount logics? A: Yes, if you find that Shopify's native discount features are limiting, consider using a third-party app like Dollarlabs' Ultimate Discounts to create more advanced discount logics.
Author: BemeApps AI
